designing welfare


municipalities, ministries, organizations, companies


+100 welfare projects, nationwide and beyond

over the years, we have helped designing human centered welfare in cooperation with so many dedicated public and private partners. We have designed strong solutions in co-creation with thousands of professionals, politicians, citizens of all ages, enterprises and volunteers.

sustainable development goals

Our experienced team has worked with welfare design within the area of many of the UN Sustainable Development Goals. With a design driven approach, we have been deeply engaged in achieving human-centered results with in the areas of health, care and well-being, education, children and youth, equality, social services, culture and leisure, sustainable cities and communities, infrastructure, responsible consumption, building and environment.

projects, programs and training

We have completed +100 welfare projects, from small scale city initiatives and national programs with a huge citizen reach to Nordic initiatives stimulating international co-work between eight countries. We have trained public sector leaders from fifthteen European countries, strengthening their ability to use Design Thinking and co-creation methods on a governmental and regional level. Why? Because the design approach helps them be more citizen centered.

 futu is a leading expert in welfare design, with a strong toolkit on how to develop, innovate, prototype, shape and implement sustainable welfare solutions in co-creation with people of all kinds

design shape the
society of tomorrow

design shape the
society of tomorrow


futu has been honored by the European institution EIPA for delivering an EU Best Practice example of public sector innovation

A futu dialogue tool helping caseworkers taking up the challenge to get unemployed in jobs was nominated to the Danish Public Sector Innovation Award

A futu youth project innovating educational guidance was recognized by the Danish think tank ‘Monday Morning’ as a prime example on welfare innovation moving from project level to everyday life

A futu concept for sustainable growth and strong retail stores in attractive city centers won top ranking in a national idea competition issued by the Danish Architects Association and the Danish Cooperative Merchants


Our work covers welfare design in cooperation with more than 60 Danish municipalities, including Copenhagen, Faaborg-Midtfyn, Ballerup, Gribskov, Furesø, Kalundborg – and many many more.

On a governmental scale, we have worked with The Ministry of Labor, The Ministry of Integration, The Ministry of Environment and Food and The Ministry for Children and Social Affairs in Denmark. We have also worked with high profile welfare design in cooperation with The Nordic Council of Ministers, giving us the opportunity to co-create with directors and experts from Denmark, Norway, Sweden, Finland and Iceland, as well as the Faroe Islands, Greenland and Aaland.

We have worked with several member organizations shaping our society of tomorrow, including Local Government Denmark (KL), the philanthropic association Realdania, The Danish Association for Children’s and Culture Director’s, The Association of Technical Directors in Danish Local Authorities and DANVA – the Danish Association for Water and Wastewater.

more info


Lotte Nystrup Lund
Head of strategy, Partner
+45 42801866

Ann Harpøth Thor
Head of design, Partner
+45 40851866

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