gamification & future sale
client
DI – Confederation of Danish Industry
work
empowering 350 sales directors to serve the customer of tomorrow
Confederation of Danish Industry (DI) is the strong voice of corporate Denmark. On behalf of its 10,000 member-companies, DI works to provide the best conditions for Danish businesses in order to improve the opportunities for growth and overall competitiveness.
customers of tomorrow
For their yearly Trade and Sales Conference “Customer is King”, DI came to futu to ask us spark some new learnings and fast skills in the direction of the 350 sales directors joining the day. Over a few hours futu would empower the participants to target their customers of tomorrow even better.
gamified co-creation
futu tailored two intensive events: A visual inspirational key note about High Tech & High Touch trends related to the participants real-world challenges, and a gamified co-creation session where hundreds of sales directors competed to develop the best solutions and most innovative ideas targeting business sale and customer service of tomorrow.
transforming sale
The sales directors were intensively engaged in planning innovative sales methods for tomorrow and redefining the salesman’s job across sectors and industries.
customer-centric learnings
The sale directors went home from the day enlightened with brand new customer-centric learnings. After the conference, DI could harvest the wisdom of the crowd by analyzing all the ideas and identify key challenges and future sale solutions matching their members.
