icons for recycling
client
Ministry of Environment & Food
KL – Local Government Denmark
Danish Waste Association
work
design of +90 icons & large scale co-creation
futu designs the first unified visual language for recycling in Denmark and co-create national guidelines for waste operation. The icon design makes it easier for everyone to sort waste and contribute to a sustainable future. While a national strategy for recycling provides a shared path towards circular economy for industries and authorities.
Futu has worked intensively with waste sorting, waste management and circular economy in Denmark for years. We have developed the first shared national system for waste sorting in Denmark, against all odds. Within the first 3 years, 89 municipalities embraced the solution.
The icon design was nominated and finalist in the Danish Design Award in the category Outstanding Service.
united visual language
98 Danish municipalities collect waste bins from 2,6 m households every week and provide +350 recycling facilities.
Over decades the concept of a united visual language to guide citizens has been discussed. But until recently it has been too difficult to overcome local, national, private, political, technical and cultural differences. However, using design thinking and multiple co-creation methods, a shared system of icons developed and designed by futu is now implemented nationwide.
recycling made easier
With a shared visual language set for all citizens, next step was to make industries and authorities co-create and buy-in to a set of guidelines for waste operation. In-depth research and intense co-creation resulted in a set of guidelines, that can now streamline the national opinion of what kind of waste go where, e.g. where to sort your used pizza box or light bulb. Result?
Waste sorting and recycling made easier for everyone.
large scale co-creation
The icons are designed in co-creation with +2500 people, from kids to recycling experts; through workshops, voxpops, on-site
test, online surveys, design sprints and gamification.
huge citizen reach
It’s voluntarily to use the icons but within the first 3 years 89 municipalities, covering a potential of +4.500.000 citizens, embraced the system and implemented the icons or are about to in various ways. The initial first-year goal was 10 municipalities.