futu design outstanding products, services and concepts with high-impact on humans and businesses. Our work covers a broad design field, from graphic design, business design and brand identity to relation and space design.
Here’s a few examples of our work.


Toolbox for great meeting experiences

Leaders and HR managers

VOXBOX MUS – tool for human resources management

Ministry of Environment & Food
KL – Local Government Denmark
Danish Waste Society

icon design & strategy for recycling

DI – Confederation of Danish Industry

Gamification & future sale


what we do

We design outstanding products, services and concepts with high-impact on humans and businesses. We dive deep into experiences and cultures of contemporary life and constantly seek to catch the everchanging trends of tomorrow.



We mix design and innovation methods with strategic communication and research skills. Our cross disciplinary team are educated designers, architects and academics. Together we transform challenges into authentic design that stands out.

driven by design

We use design methods in processes and products. We strive to reach a sublime balance between user experience and beauty in our work. We’re experts in complexity reduction and designs that match human behavior.


We empower your organization by making you aware of your true potentials and by co-creating solutions with you and your customers, users and stakeholders. We’ll stimulate your imagination and innovation skills.


We work hard and we’re experts in what we do. We mind quality and we dare to go that extra mile to give you something unique. We’re not afraid to experiment or even provoke, if we believe that’s what’s needed.

full service

We design concepts, strategies, transformations, events, exhibitions, brands, services and physical and digital solutions across industries and geographies. If we can’t do it all ourselves, we find the best to team up with.

we listen

We are keen to understand you and your business, daily operation, context, ambitions and target group extremely well. We’ re specialists in identifying the key challenge and create real value fast. That’s why we are very good listeners and observers.

how we work

rapid & right

We work with a design-driven approach that ensure strong results and immediate impact.
We prototype to make changes rapidly and right.
We dare to experiment and surprise.

present & future

We connect with people’s wants and needs.
We develop through high level empathy and a deep understanding of present and future.
We reduce complex stuff into beautiful, innovative and user-friendly solutions.

solid & serious

We are a playful innovative team being very serious about deadlines and delivering quality.
We are thorough and trustworthy.
All our projects are partner driven.

ideation & action

We collect data through tailored method combinations and dig deep into research to uncover actionable insights.
We bring insights to actions through design, gamification and co-creation.
We challenge ways of doing, encourage new thinking and ideate with all kinds of people.

who we are

futu host a multi-disciplinary and passionate team with a strong record of our customers’ successes. We are an agile, award winning actor in
the sparkling Danish design society, and we’ re often asked to share our tools and results nationwide and beyond.
futu was established in 2012 in Copenhagen by the two business partners and life friends, Ann and Lotte. We have always been driven by
heart, by design and by a shared ambition of being the best at what we do.
We’ re passionate about creating change through design methods.

We are members of:

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get in touch

we’re happy to welcome you at our office in Copenhagen or visit you and discuss business opportunities and challenges. Talk to our partners to learn more.


Lotte Nystrup Lund

Head of strategy, Partner
+45 42801866

Lotte is an expert in strategic design, communication and co-creation. She has 15 years of experience with change management and creative business development. Lotte combines a focus on results and clear-cut analytical flair with an experimenting curious approach to solutions and the way to get
there. Lotte has worked on projects in DK, Greenland, Morocco, Spain, UK, Finland, Belgium, Russia and US. Lotte is certified change manager and Master of Arts.

Linkedin / Lotte Nystup Lund


Ann Harpøth Thor

Head of design, Partner
+45 40851866

Ann has worked with design for 15 years. She’s specialized in creative products, concepts and strategies within the areas of design, space, services and branding. Ann is an expert in developing use-friendly aesthetic products in close cooperation with clients and users, and secure coherence between identity, form and function. She has a radical flair for future trends and the ability to spot the essential potentials of our customers. Ann is architect maa.

Linkedin / Ann Harpøth Thor


playful strategic design

Gasværksvej 1 st. th.
1656 Copenhagen V
+45 42801866 / +45 40851866

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